Made on the platform. Worn on the Street.
Screenprints, tees and postcards. Signed editions and life-sized canvases for the wall. Stencil and screenprint, from the platform up.
Tabloid to canvas. Signed or open.
Every design starts at $50 as an 11 × 17 open-edition print. Signed copies are numbered by hand.
Heavyweight, screened by hand.
The same designs on heavyweight and buttery-soft cotton. $50 to $110.
Signed and numbered, $70. The open edition stays open at $50.
Open $150. Signed $175, limited to 25.
Life-sized, signed. Five per design, ever. $2,000.
Life-sized. Five per design, ever.
The signed prints exist at 60 by 38 inches on canvas too, in an edition of five. The same image you can take home as a $50 tabloid, at the size it was meant to be seen.
Short runs. Built to be worn out.
Heartland coats, gasoline jackets, bombers and windbreakers. $175 to $400, built to be worn out.
The whole catalogue, pocket-sized.
Every print as a postcard. Pick a stack, mail one, frame one.
Small goods. Easy to ship.
No investors.No connections.No permission.
A kid from Tulsa, Oklahoma dropped out of college, landed on a friend's couch in Astoria, and gave himself one month to figure New York out. This is how a Home Depot cart became a brand.
The subway was the first gallery. Raw, public, unforgiving.
On September 26, 2012, PJ wheeled a cart he had built from a single Home Depot run, wired together with metal clips and chicken wire, onto an MTA platform and started selling original prints to strangers between trains.
There was no plan B. He drew on the train and sold on the platform. For eight years, that was the whole business: the artist, the art, and whoever was waiting for the L.
Proving demand the hardest way there is.
A used heat press and a box of plastisol transfers. That was the clothing line.
Pop-ups under the bridge in DUMBO moved the work off paper and onto fabric. Prints became tees. Tees became a following. The designs were the same ones that had already sold underground, so nothing was a guess.
