August 2023

August 2023 became a hats-focused chapter. Pops built custom hat racks for me, which made the display feel more personal and elevated. Nothing mass-produced about it, just family craftsmanship helping present the work the right way. Once the hats had a proper stage, people connected with the colors, shapes, and details immediately.

We introduced new colorways, fresh designs, and a few experimental styles. Some bold, some understated, all very New York. Hats have always been a strong entry point into the brand. Practical, collectible, wearable art.

Jillian & I posted up on 18th Street during this stretch. Strong foot traffic, great conversations, repeat supporters pulling up, and new people discovering the work organically. Those street-level retail moments always reinforce why I built the brand this way: direct connection, no middle layer.

Another solid reminder that the formula works. Family support, hands-on hustle, and letting the city itself become the showroom.

AG!!!! 🙌 AG always showing love.