November 2023

The 18th St storefront marked a strong period of growth for the brand, one where momentum really started to build despite the usual challenges that come with running an independent creative operation in New York. I was screen printing new pieces constantly, experimenting with fresh ideas while refining what people were already responding to. The shop became both a workspace and a social hub, with regular foot traffic, returning supporters, and new faces discovering the work for the first time. Photoshoots with Jillian through Gubi added another layer of energy, helping document the collection in a more polished way while still keeping the authentic street feel intact. Looking back, it was a productive, social, creatively rich stretch that helped solidify direction and confidence moving forward.