April 2024

Jillian was helping me on 17th & Broadway, stepping into the role naturally. She was an amazing saleswoman, connecting with people instantly & making the whole setup feel welcoming. She really helped me get by during that stretch, keeping energy high & momentum steady. Around that time I started giving out my new “Apartments & Inflation” stickers to Sanitation workers passing through; the design felt especially relevant to the city rhythm & the everyday grind they represent. Andrew supported consistently, Cirone supported as well; both great photographers who captured moments authentically & helped document that chapter of the brand. Having that circle around me made the hustle lighter & the progress more meaningful.