2025 (5/6)

I was getting great public feedback on the collection & seeing clearly which designs were pulling the most attention. Garment-dyed pieces, crops, 1/1s, acid wash, tie dye, all of it felt like the palette was widening while still staying true to the core NYC energy behind the brand. The reactions weren’t just compliments, they were signals. Real-time market research straight from the street, the subway, the storefront, & the people actually wearing the work.

I’ll let the photos tell most of the story, because nothing beats seeing someone light up holding a piece they connect with. But behind those smiles was a period of serious clarity for me. I started seeing exactly how I wanted the collection to evolve for 2025 & beyond. More intentional finishes, stronger silhouettes, elevated but still raw enough to carry that subway-born DNA. It felt less like experimenting & more like locking into a direction, a visual language that reflects both where the brand started & where it’s headed next.